A modified repost of the Feb. 21, 2016 article.
Readers, we advise you to get a bowl of popcorn ready – because today we are going to breakdown “The Cell Network Clapback.”
Back in December 2015, Verizon released a commercial to highlight themselves against their competitors’. The commercial “A Better Network as Explained by Colorful Balls” did just that – used circular balls going down a ramp to show their superiority.
The commercial began with a gate opening and four different colored balls rolling down separate tracks. The colors, of course, corresponded with the network it represented. What an intriguing idea! Visual representation tends to resonate better with people as opposed to just stating facts. With various sized balls and statistics, they displayed how their competitors’ network stack up against their own, according to “RootMetrics in the nation’s largest independent study.” Pretty much they claimed Verizon’s wireless service to be better than T-Mobile, AT&T and Sprint, even using the term “won” in regards to the survey.
Verizon | A Better Network as Explained by Colorful Balls
Sadly the original video was taken down.
But there’s always that one person on the internet.
Kicking off the new year, T-Mobile released a commercial on YouTube in response to set the record straight. This video, made in a pop-up style à la classic VH1, questioned Verizon’s claims at every turn. They even titled the video “Busting Verizon’s Balls Ad.” Whoever came up with the title deserved a bonus.
T-Mobile Busting Verizon’s Balls Ad
This video was also taken down.
But here’s one version a YouTube channel reuploaded.
But it doesn’t end there. A few days later TV viewers watching what seemed to be Verizon’s commercial noticed something a little different. The ramp stage was present as balls rolled down with a voice narrating. But wait! Listen closely because this kicked the cell network clapback up another level. T-Mobile responded with another version using the same style as Verizon, but this time with their own fact-checking. Admit it, T-Mobile got some balls, pun intended.
T-Mobile Verizon’s Secret
Here Comes Sprint
Sprint, another contender in the age-old “Best Network Battle” decides to throw their hat into the ring. Airing Jan. 24, the same day as T-Mobile’s ad (purely coincidental btw), Sprint showed their own colorful ball rolling commercial and called their competitor out. It’s not the first time these competitors have attacked one another, but to do so with their own creative style and visuals, well, we watched with wide eyes waiting to see how long they were going to keep the ball rolling.
A Faster Network at Half the Price Explained by Colorful Balls
During the Game
During the Super Bowl, both networks threw hits at one another questioning the other’s speed and reliability via Twitter. Tweets with images of speed test comparisons were posted on both accounts. Verizon even cleverly wrote a tweet questioning T-Mobile users of their ability to view ads.
Tweet Verizon questioning T-Mobile users:
— Verizon (@verizon) February 8, 2016
The replies and conversation on this tweet was beyond entertaining.
T-Mobile’s Not Done
On Feb. 8, T-Mobile posted a tweet with another rendition of the commercial that played during Super Bowl Sunday, but this time with Steve Harvey. Harvey showed Verizon how to make a proper apology including the hashtag #BALLOGIZE. They paid for not only a celebrity and Super Bowl time but also Twitter Ads the next day.
For those unfamiliar with the prior incident at the Miss Universe competition, Steve Harvey mistakenly awarded the crown to Miss Colombia when in fact it was Miss Philippines that was the winner.
T-Mobile brilliantly used this incident to promote their own commercial. Their Twitter page displayed a whole array of Steve Harvey tweets with clip videos and meme-style images with phrases. They even changed their Twitter header image.
— T-Mobile (@TMobile) February 8, 2016
Let’s Wrap This Up
So let’s review, Verizon threw shade, T-Mobile responded back with their own clapback, Sprint jumped in, AT&T shook their heads sitting back watching, Verizon having gotten dissed with their own commercial style doesn’t take this lying down and flex their muscles, T-Mobile’s not one to back down throws hits and the fight ensues.
So tell us what do you think of this network clapback? Who are you rooting for? Did you take part in T-Mobile’s #BallBusterChallenge? Which display of creative marketing and word play do you enjoy most?